Aspire Cambridge guide to the perfect LinkedIn Profile whilst job hunting!

With over 300 million users on LinkedIn, you want to make sure your profile stands out amongst them! Here’s the Aspire Cambridge guide to get a LinkedIn profile that will get you noticed.

Profile Picture

Use a professional photo with a clear background, take it in clothes that you would also wear to an interview to ensure you look professional.

Remember: Your 7 times more likely to be found on LinkedIn with a profile photo than not having one.


Here’s your chance to put the relevant keywords to the role you are looking for, this will get you found via LinkedIn searches, and can be used to promote the fact you are currently looking for opportunities.

Remember: This is the first impression a LinkedIn user will get about your professional standing, therefore it is essential to make it stand out otherwise they’ll just move on!

Contact Information

Add your professional email address, contact number and your company or personal Twitter username.

Remember: If you are using your personal Twitter, make sure you have used the Pinned Tweet function to avoid employer’s viewing inappropriate Tweets that could give off a bad first impression! (More details about how to Pin a Tweet see: How Social Media can Benefit your Job Search)


Use this area to speak directly to your target audience and make it relevant to their needs, its an opportunity to ‘big yourself up’ and show off what you have achieved. Aim to tell a story about your professional career, if you are a graduate and don’t have much experience tailor it to how your studies, interests and hobbies have led to the decision to pursue a career within the particular area you wish to work.

Remember: Don’t ramble, make it straight to the point and keep it relevant to professionals and base it around your career.


This is where many people go wrong, they list every job they’ve ever had. This is not relevant and can lead to recruiters and employers thinking you have job-hopped. Remember this isn’t your CV, it is a professional network showing your professional experience, people don’t really want to know about your Saturday job if they are considering you for a professional role.

Keep it relevant to your career, don’t put every role down if you don’t believe it will benefit your job search. Make sure if the role is under a year you provide a brief explanation about why it was for this duration such as an internship, work experience, temporary role.

Remember: Recruiters and employers are looking for relevant experience, they’re not going to be that interested in odd jobs you have done for a couple of months here and there, nor do they want to hear about jobs that are not relevant to your career!


Recommendations are great to have on your LinkedIn profile, they provide recruiter’s and employer’s with a ‘reference’ before they have even approached you. A great way to get recommendations is to request them via LinkedIn (there is a tool to do so); this could be sent at the end of a successful project, a previous or current employer (before your transition to a new job), colleague or tutor. Out of courtesy it is always nice to reciprocate the recommendation once someone has provided you with one, not only does that make you appear on their profile but also is beneficial to their LinkedIn profile.

Remember: You don’t have to wait around for recommendations you can ask, and remember to return the favour.

Now’s the time to get your LinkedIn profile updated, use the above tips and you will be well on your way to getting noticed by recruiter’s and employer’s on LinkedIn!

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