Top 5 Tips for Getting The Most Out of LinkedIn

If you’re looking for work, either currently employed or without a job, Linkedin is a hugely important tool to help you with your job search. Most recruiters now ask for your Linkedin profile URL in online application forms, especially for office based roles. Linkedin provides us, the recruiters, with a great opportunity to view your work history, your connections, recommendations and more that will help us decide whether you are an adequate candidate.

Keeping your profile up to date is important, as many recruiters and staffing managers will check your profile and having an incomplete profile won’t give you the full benefits. Furthermore, an up to date and active profile will increase your visibility and will help get you noticed.

Below, we’ve put together our top 5 tips for getting the most out of Linkedin, to help you with your job search.

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Quantify your accomplishments

This is top as it should be applied to your CV too! Hiring managers look through many Linkedin profiles in a day and you only have a few seconds to grab their attention. 11% spend 30 seconds or less looking at a CV, with even less time spent looking at an online profile. Try to add statistics, numbers and percentages that show your effectiveness in saving your past employers time, effort and money.

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Join and engage in groups

It’s important to not just join a group, but get involved and engage with other members. Every time you engage in a group discussion, either by liking or commenting, you will be seen by other members of the group. Even if they’re not a connection, you are increasing your visibility. Furthermore, you can send a message to a fellow group member without being connected which can be a powerful tool that you can use to your advantage.

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Post status updates

It’s commonplace on Linkedin for users to frequently self promote and it’s important to differentiate yourself from this by focusing on not being ‘me’ focused. Yes your Linkedin profile is about you, but relevant, interesting status updates linking to articles or opinions provide an opportunity to increase engagement and reach new connections – as well as promoting other people’s work. Remember, any time one of your connections comments and likes your status updates, all their connections will see it as well. Also, it’s worth adding that Linkedin is a professional network, so consider this when choosing an appropriate article to share.

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Add additional content to your profile

A relatively new feature on Linkedin allows users to add images and links to their profile. When editing your profile, these options are available for the summary and experience sections. This feature gives you the opportunity to enhance your profile with articles, blog posts and other work that showcases your skills and strengths.

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Feel free to view other profiles

Viewing other people’s profiles is a good practice on Linkedin, as Linkedin notifies that user that you’ve taken an interest in their profile by visiting it. Often this encourages that user to reciprocate the interest by visiting your profile. However, re-visiting a persons profile frequently might not give the best impression. Not many people now this, but there is a feature that is widely available under Privacy and Settings that allows you to switch to anonymous mode, try it out!

Linkedin is constantly adding new features such as self publishing and header images. As with most social media platforms, there are a range of privacy modes that allow you to turn on and off certain broadcasts and profile updates – a useful feature if you’re hiding your job search from your current employer!

Linkedin is such a great tool that is often underused by job seekers. It can be a great way to make new connections, promote yourself professionally and research potential employers and positions. Tweak your profile and use the tips above to get the most out of LinkedIn. You can also keep up to date with new feature updates through their blog.

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As part of our CV Writing Service, we also provide a LinkedIn profile building service, to help you create an effective LinkedIn profile. For more information about this, please give us a call on 01223 855440.